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Mobile will remain its main platform, but players can also expect new titles for PC and consoles. Supercell plans to attract more ambitious developers and improve its internal engine to create new innovative games.Key steps Supercell must take to achieve its goals Serve player needs and do routine tasks smarter.“See the game as the holistic experience it is” and not as a collection of isolated parts.Improve the game for all users, including both hardcore users and casual players.Understand what players truly want, not what they say they want.To find the right balance, they also should: Speaking of the second challenge, Paananen noted that the company’s live service development teams are always trying to respect the game’s legacy, implement predictable challenges, improve things that already work, and cater to new players. So the biggest problem for a company like Supercell is to repeat its previous success, meaning it must “try our best to focus not on what used to work in the past but what just might work in the future.” Well, it turns out the opposite is true,” Paananen noted. “I used to think that creating hit games becomes easier once you’ve “made it” and you have created your first ones. According to Paananen, the number now exceeds 30! Not to mention, the last project to survive to a global launch was Brawl Stars in 2018 (4+ years ago). In its history, Supercell has only launched five hit games but has killed dozens of others. Supercell has tried different approaches to development, including establishing the so-called “cells” (small independent teams within the company) and trusting developer experience and passion over data. Paananen believes that creating a great new game is already a huge feat. Constantly improve successful live service titles (to retain players forever, the operation and support of these games should be a never-ending process).Create more great and innovatie new games (the lack of innovation, according to Paananen, partly affected the mobile industry’s slowdown in 2022).So this leads to two challenges that should be addressed simultaneously: He noted that to fulfill this mission in today’s climate, “we need to both invent brilliant new games (regularly!) and continuously improve those games for our players (hopefully forever!), making something that already is great even better.” What are the main challenges Supercell is facing?Īccording to Paananen, the company’s biggest goal remains the same - making “forever” games that can be played for years. Clash of Clans crossed the $10 billion milestone in 2022, and Hay Day surpassed $2 billion in lifetime revenue.Though a difficult decision, Paananen believes “it was still the right call to make.” Another factor that affected the company’s financials was the removal of its games from Russia and Belarus.Paananen attributed this decrease to “increased investments in our future.” EBITDA (earnings before interest, taxes, depreciation and amortization) reached €632 million, down 14% year-over-year.
In his latest blog post, Paananen revealed that Supercell’s revenue fell 6% year-over-year to €1.77 billion.
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